The Times Square Alliance, founded in 1992, works to improve and promote Times Square, cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century.
A HOST OF DEALS
Be sure to visit the alliance’s website regularly, where you’ll find hotel, theater, restaurant, shopping, parking and even happy hour deals.
Each year, the Times Square Alliance’s events delight visitors and residents alike. Whether you’re a New Yorker looking for art and culture, a family planning an unforgettable vacation, a Times Square employee or resident, or just looking for a fun afternoon or a great night on the town, we’re sure you’ll find exciting events happening in Times Square. Events include:
- Taste of Times Square
- Solstice in Times Square: Mind over Madness Yoga
- New Year’s Eve
- Times Square Kiss-In
DID YOU KNOW?
The Alliance’s district covers most of the territory from 40th Street to 53rd Street between 6th and 8th Avenues, as well as Restaurant Row (46th Street between 8th and 9th Avenues).